| Sustainability
We are devoted to local ingredients and we were thrilled when we discovered the amazing qualities of organic whey, which is now the main ingredient in our products. Organic whey contains a rich source of proteins, vitamins, minerals and lipids, that all have a fantastic effect on skin and hair. Denmark produces a huge amount of organic cheese, and for every kilo of cheese produced you are left with 9 kilo of whey. We developed an enviromentally friendly method where a large amount of water normally used in cosmetic products, are replaced with organic whey. The result is a higher degree of ecology and much more effective products, as well as milder ones, than you normally find on the market. From an enviromentally and sustainable point of view whey is fantastic because you don´t need soil or machines to produce it, it is already there, and because it is readily available in Denmark, the CO2 count is not affected as much as if we had used ingredients like aloe vera or acai, which is produced thousands of miles away.
We get all our energy from wind mills and we manufacture our own ECOCERT-certified cleaning products, which are more enviromental-friendly than anything we were able to find on the market.
We use green surfactants based on easy renewable sources like corn, potatoes, wheat, coconut and palm kernel. Our suppliers of rawmaterials made from palm kernel and coconut are all certified sustainable.
We believe it is our duty as a cosmetic company to think further than just focusing on the content of ecology in our products. We need to take it further and look at it from a holistic point of view that incorporates transportation of ingredients, the production process and packaging. Our products, ingredients and packaging are certified by Ecocert.
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